How it works
Everyone on your dog’s team logs what they noticed, did, or need to do. Every Sunday at 6pm we turn it into a plan for the week ahead.
01
A household is whoever looks after your dog. Partner, kids, in-laws, dog walker, daycare, eventually your vet. Each person gets a role with the right level of access. Walkers see today’s plan and drop a handover note after. Vets read health-tagged observations only. Kids can log without seeing medications or money.
Full read and write, billing, can invite or remove people
Full logging and plan reading. Partner, family, adult kids
Sees the daily brief, logs the handover note. No money, no medications
Sees health-tagged notes only — no household chat, no logistics
02
Every interaction is a Note, a Task, or a Plan. Notes are anything noticed. Tasks are anything done or to do. The Plan is the weekly output that turns the team’s input into a coordinated shape for the week ahead.
Voice memos, photos, quick text. Health observations, training wins, mood. The dog’s living biography.
Fed, walked, medicated, vet contacted. Recurring or one-off. Anyone can complete or assign.
Generated Sunday evening from the week’s logs. Delivered as a swipeable card stack to every team member.
03
Logging takes five seconds or it dies. Hold the mic, talk for ten seconds, release. We transcribe it and split it into notes and tasks automatically. Quick-tap chips for the common ones: fed, walked, meds. Photos for lumps, limps, invoices.
04
Nine card types. Built from the week’s notes, written like a coach who knows your dog by name. Below is a real one for Daisy, a 10-year-old Labrador.
A mixed week for Daisy. Joint comfort is good — Librela's working. But she's started getting confused in the evenings, particularly around 7pm: pacing, looking for things, standing in corners. This is the third week we've seen it. Worth a vet conversation, but no urgency this week. The big positive: she ate every meal, which is the best signal we have at her age. And she did a full-body wag at Claire on Saturday — not just tail, whole body. We'll take that.
Two 20-minute walks a day, flat ground only. Margaret — morning, the green at the end of the road. Frank — afternoon, the same route or the towpath. No stairs at home. The ramp goes back down at the front door for the week.
Daisy's sundowning is responding to predictability. Same activity at the same time every evening: dinner at 5pm, short toilet walk at 6pm, settle on her mat at 6.45pm with the same chew. Margaret — you're already doing most of this; let's lock it in formally. The discipline is keeping the timing tight every night, even on weekends when Claire's here.
15-second video of her walking down the hallway, taken from behind. Same angle each week. We're tracking gait subtly week-over-week. Frank — easiest to do this just before her morning walk while you're getting your shoes on.
Margaret — please log them each evening. Time started, how long they lasted, what helped her settle. We'll have proper data to take to the vet rather than “she's been a bit confused.”
We recommend visits, never diagnoses. The RCVS line is mechanically enforced — see the privacy policy.
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When you’re ready, invite your vet. They get read-only access to health-tagged notes, and an auto-prepared one-page brief before every appointment. No household chat, no logistics — only the bits a vet would want, and only what you’ve consented to share.
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The 2026 CMA reforms gave UK owners the legal right to a written prescription on request, and Superkin surfaces the savings automatically. Apoquel, Librela, joint supplements — most owners overpay £200+ a year. We spot it, draft the prescription request, never undermine your vet relationship.
Superkin lands on the App Store and Google Play this summer.
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