Superkin is the household app for dog owners. Partners, kids, walker, vet — everyone logs what they noticed. Every Sunday we turn it into a plan for the week ahead.
Shipping to a small group of UK households this summer.
A mixed week for Daisy. Joint comfort is good — Librela's working. But she's started getting confused in the evenings, particularly around 7pm: pacing, looking for things, standing in corners. This is the third week we've seen it. Worth a vet conversation, but no urgency this week. The big positive: she ate every meal, which is the best signal we have at her age. And she did a full-body wag at Claire on Saturday — not just tail, whole body. We'll take that.
Two 20-minute walks a day, flat ground only. Margaret — morning, the green at the end of the road. Frank — afternoon, the same route or the towpath. No stairs at home. The ramp goes back down at the front door for the week.
Partner, kids, walker, in-laws, vet — Superkin gives your dog's whole team one place to log what's happening, what's been done, and what needs doing. No more “wait, did you feed him?” No more double walks or missed meds.
Every Sunday evening you get a plan for the week ahead. What to work on, who's best placed for what, what's improving, what to keep an eye on. Built from your team's notes — written like a coach who knows your dog by name.
Take a one-page brief to every appointment. Spot prescription savings before the vet does (you can save £200+ a year on long-term meds, legally, under the 2026 CMA rules). When you're ready, invite your vet onto the team for proactive care.
Every Sunday at 6pm, Daisy’s team — Margaret, Frank, and their daughter Claire — gets a plan like this. Built from the week’s notes. Written for the household, not just the owner.
A mixed week for Daisy. Joint comfort is good — Librela's working. But she's started getting confused in the evenings, particularly around 7pm: pacing, looking for things, standing in corners. This is the third week we've seen it. Worth a vet conversation, but no urgency this week. The big positive: she ate every meal, which is the best signal we have at her age. And she did a full-body wag at Claire on Saturday — not just tail, whole body. We'll take that.
Two 20-minute walks a day, flat ground only. Margaret — morning, the green at the end of the road. Frank — afternoon, the same route or the towpath. No stairs at home. The ramp goes back down at the front door for the week.
Daisy's sundowning is responding to predictability. Same activity at the same time every evening: dinner at 5pm, short toilet walk at 6pm, settle on her mat at 6.45pm with the same chew. Margaret — you're already doing most of this; let's lock it in formally. The discipline is keeping the timing tight every night, even on weekends when Claire's here.
15-second video of her walking down the hallway, taken from behind. Same angle each week. We're tracking gait subtly week-over-week. Frank — easiest to do this just before her morning walk while you're getting your shoes on.
Margaret — please log them each evening. Time started, how long they lasted, what helped her settle. We'll have proper data to take to the vet rather than “she's been a bit confused.”
Frank — please stop calling Daisy from another room when she seems lost. Louder isn't clearer. Go to her, touch her shoulder, wait for her to orient. She's not ignoring you; she's not sure where the sound is coming from. This is one of the kindest things you can change for her.
Two things to discuss with the practice: the evening confusion (canine cognitive dysfunction is the likely topic — there are options) and a Librela dose review now we’re three months in. Your practice has an opening Thursday 18 May at 11.30am — want us to suggest it to Frank?
With a written prescription you can get it at VioVet for £61 — saves £252/year. Same on her joint supplement: £14/month at the practice, £9 at PetDrugsOnline — another £60/year. You’re legally entitled to request a written prescription (CMA rules, 2026). One tap on next week’s vet brief and we’ll send the request for you.
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We're shipping the first version this summer to a small group of UK households. Join the waitlist to be one of them.
There'll be a free version with one dog and two team members. The full version (unlimited team, the Sunday plan, the vet brief) is £4.99 a month or £39 a year.
You invite anyone who looks after your dog — partner, kids, walker, daycare, family, eventually your vet. Each person gets a role with permissions appropriate to it. Kids can log without seeing medications. Walkers see the day’s plan and drop a note after each walk. Vets see health-tagged data only.
The 2026 CMA reforms to UK veterinary services capped prescription fees and gave owners the legal right to request a written prescription and use any pharmacy. Most owners overpay on long-term meds (Apoquel, Librela, Trazodone, joint supplements). We surface the saving and help you request the prescription if you want it. We never undermine the vet relationship — we make it work better.
No. Trackers store what you log. Superkin reads what the team logs and gives you a plan for what to do next. The plan is the product.
Multi-dog support is coming in the second version. Join the waitlist and we’ll let you know.
Superkin is built by Superwild Pets, the fresh dog food company. We started Superkin because the dog food business kept showing us the same household problem — no one place for everyone who looks after a dog to stay aligned.
Yes. We’re recruiting a small founding cohort of independent UK practices for the autumn. Email vets@superkin.app.
We’re shipping to a small group of UK households this summer. Drop your email and we’ll get you on the list.